How to set up a website and get approved for Google AdSense - Guia Educacional

How to set up a website and get approved for Google AdSense (Educational Guide)

How to set up a website and get approved for Google AdSense (Educational Guide)

This educational guide - originally written by the editorial team - shows you step by step how to set up a professional website, comply with Google's Publisher Policies, apply for AdSense approval and maintain a sustainable operation. We combine editorial practice with official references so that you can move forward safely, within AdSense policies and good SEO practices. The aim is to deliver useful, timeless and plagiarism-free content.

Essential Golden principle: original, useful and transparent content. Avoid copies, misleading titles and exaggerated promises. Ensure clear navigation, fast loading and published institutional pages.

1) Planning: purpose, audience and editorial calendar

Define a clear purpose (e.g. "teaching personal finance to beginners") and describe your audience. Then list 20 to 30 topics that solve real questions. Build a calendar with a weekly cadence and varied formats: tutorials, practical lists, case studies and up-to-date guides.

How to turn searches into pitches

  • Focus on questions the reader asks (search intent). Answer directly, with examples and reliable sources.
  • Create pillars (Hubs) and sub-themes (Spokes). Interlink content in a natural way to strengthen internal SEO.
  • Adopt simple metrics: organic click-through rate (CTR), reading time and newsletter conversions.

2) Technical basis: domain, CMS and performance

Choose your own domain, set up HTTPS and a stable CMS (WordPress/Blogger). Optimize performance (lightweight images, caching, minification). Speed affects the experience and ad revenue because it influences engagement.

Minimum good practices

  1. Responsive design (mobile-first) and legible typography.
  2. Avoid intrusive overlays and pop-ups, especially on mobile.
  3. Optimized images (WebP/SVG) and lazy loading where appropriate.

3) Content that AdSense values

AdSense prioritizes pages with valuable, original and non-infringing inventory. Publish complete articles with H2/H3, examples, lists and quotes. Focus on usefulness: "how to", "what it is", "pros and cons", "step by step".

Content checklist before applying for AdSense

  • At least 15-25 original and educational articles.
  • Institutional pages: About, Contact, Privacy Policy and Terms.
  • Don't copy unauthorized excerpts; cite the official sources with links.
  • Clear navigation, without too many ads or clickbait.

4) AdSense policies: what to watch out for

Read and follow the content and ad implementation policies. Avoid dangerous, illegal, hateful, adult, shock or copyright-infringing content. It is also forbidden to encourage clicks or generate invalid traffic.

Official sources: Publisher Policies - Program Policies - Publisher Restrictions

5) Basic SEO and sitemap: find, crawl and index

Create clear titles (with the keyword), objective meta descriptions and clean URLs. Generate and publish a sitemap.xml and a robots.txt simple. Register the site in Search Console to monitor indexing coverage and correct errors.

Internal mini-sitemap (example)

References: Indexing report - What is indexing - About Search Console

6) How AdSense works and what to expect

AdSense combines advertiser auctions with your site's content and audience. Income varies by niche, ad format and user behavior. The publisher must not click on the ads themselves or induce clicks.

Source: How AdSense works - How Google advertising works

7) Implementing ads without damaging the experience

  • Use automatic AdSense positions and adjust gradually.
  • Avoid excessive density. Content comes first, ads later.
  • Monitor clicks and impressions to avoid invalid traffic.

8) Videos and privacy: embedding in enhanced mode

When embedding videos, prefer the domain youtube-nocookie.com to "enhanced privacy mode"; this reduces cookies before user interaction. (Please note: privacy depends on settings and the player itself; review your cookie policy).

Sources: YouTube Help - Privacy mode - Player parameters

Video: Fundamentals for content to be found

9) Application and approval process: step by step

  1. Publish the core of the site (minimum 15-25 articles, institutional pages and clean navigation).
  2. Create an AdSense account and connect your domain.
  3. Install the tag as instructed, validate the domain and wait for the review.
  4. Once accepted, activate automatic ads and monitor the impact on UX.

Official reference: Getting started with AdSense

10) Common mistakes that delay (or deny) approval

  • Low content value: thin, copied or superficial pages.
  • Poor experience: confusing layout, intrusive pop-ups, weak mobile version.
  • Violation of policies: copyright, dangerous or misleading content.

Useful reading: Content policies - Program policies

FAQ - Frequently Asked Questions

Do I need a lot of traffic to be approved?

No. The decisive factor is the quality of the content and compliance with policies. Focus on solving real user questions.

Can I use images "from the internet"?

Only if they are royalty-free or you have permission. Prefer to create your own artwork (like the Base64 images in this post).

What happens if I induce clicks?

It is against the program's policies and can lead to restrictions or account termination. Keep calls to action focused on content.

Professional banklist - Tools and resources

  • SEO and monitoring: Google Search Console, Google Analytics.
  • Performance: image compression (WebP), server cache and CDN.
  • Governance: privacy policy and cookies in line with your practices.
  • Production: editorial calendar and peer review.

Quick quiz

What action most increases your chances of AdSense approval?





Official sources and reliable reading

See also

Retired civil servants and pensioners How to organize personal finances Consult CPF for free and understand "dirty name" Pensioners' rights Guide to saving energy Generative AI: how to use it safely Current affairs: politics Brazil's water crisis

Article produced by the editorial staff.

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