Generative Artificial Intelligence: how technology is transforming professions and businesses in Brazil

Generative Artificial Intelligence: how technology is transforming professions and businesses in Brazil

Generative Artificial Intelligence: how technology is transforming professions and businesses in Brazil

Illustration of generative artificial intelligence

Generative artificial intelligence (GAI) is becoming one of today's biggest technological revolutions. This article explores what this type of AI is, how it is already transforming professions and businesses in Brazil and what to expect in the future.

1. What is generative artificial intelligence

Generative AI is a branch of artificial intelligence capable of creating original content - such as texts, images and music - from patterns learned from large volumes of data. Examples such as ChatGPT, MidJourney and Gemini are widely known.

2. Professions changing with AI

Journalism, marketing, customer service and programming are all fields where AI is increasing speed and efficiency. For example, writing drafts, creating layouts and triaging support tickets are being automated. Many professionals already report increased productivity by combining their work with AI tools.

3. Benefits for small and medium-sized businesses

Cost reduction, automation of repetitive tasks, personalized service at scale and more agile content are just some of the gains reported by companies that have already adopted generative AI tools. This allows them to compete on an equal footing with large companies.

4. Risks and challenges of technology

On the other side of the coin, concerns about ethics, deepfakes, disinformation and privacy are on the rise. Transparency, information verification and clear regulation are essential to mitigate risks. The responsible use of AI is one of the biggest challenges of the digital future.

5. The future of AI in Brazil

The AI market in Brazil is booming, driven by both private investment and public policies. Areas such as data science and AI engineering are promising for those seeking a career in technology. It is likely that in a few years AI will be integrated into practically all productive sectors.

🎥 Recommended video: What is Generative AI and why you need to learn it

Check out this explanatory video that goes into the concepts presented above in less than 10 minutes:

See also

Quiz: do you trust AI for the future of work?




Sources

  • MIT Technology Review
  • Google AI Blog
  • ArXiv (research on generative AI)

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