Marisa Maiô: a apresentadora de IA que viralizou e mexeu com a internet brasileira

Marisa Maiô: a apresentadora de IA que viralizou e mexeu com a internet brasileira
Atualizado em 13/08/2025

Marisa Maiô: a apresentadora de IA que viralizou e mexeu com a internet brasileira

Entenda quem é a personagem criada por inteligência artificial que tomou conta das redes, já fez publicidade e abriu um novo capítulo para a TV, o marketing e a cultura digital no Brasil.

Quem é Marisa Maiô e por que ela virou assunto

Marisa Maiô é uma personagem fictícia, apresentadora de um talk show satírico totalmente gerado por inteligência artificial. Criada pelo roteirista e artista Raony Phillips, ela ganhou fama nacional em junho de 2025 com vídeos curtos que simulam um programa de auditório, misturando humor ácido e nostalgia televisiva. Wikipédia, UOL.

Como foi criada: da ideia ao vídeo ultrarrealista

Segundo reportagens, os clipes foram produzidos com ferramentas avançadas de vídeo por IA — como o Veo 3, do Google — capazes de sincronizar fala, expressões faciais e movimentos para gerar cenas com acabamento televisivo. Exame, Meio & Mensagem.

Assista: um dos vídeos que ajudaram a viralizar

Vídeo público no YouTube; a incorporação é permitida pela plataforma.

O impacto: milhões de views, memes e campanhas

A personagem saiu do meme para o mercado publicitário: marcas como o Magazine Luiza e plataformas de compra e venda já usaram a apresentadora virtual em ações de marketing. Exame, Terra.

O fenômeno também provocou discussões sobre autoria, empregos criativos e deepfakes em larga escala. VEJA.

Riscos e limites: o que especialistas estão debatendo

Autoria e direitos

Quem assina a obra quando tudo é gerado por máquinas? Há debate sobre direitos de imagem, vozes clonadas e uso de rostos sintéticos em publicidade.

Desinformação

Vídeos ultrarrealistas podem confundir a audiência e turbinar boatos; a checagem de fatos e a transparência sobre IA tornam-se essenciais.

See also

Lula envia projeto ao CongressoDireitos dos aposentadosAutorização para BolsonaroFelca une Erika Hilton e HugoLei Felca: sete projetos na Câmara

Reliable sources

As informações desta matéria foram checadas em veículos de imprensa e páginas oficiais.

Meta title: Marisa Maiô: a apresentadora de IA que viralizou e mexeu com a internet brasileira

Meta description: Quem é Marisa Maiô, como ela foi criada, por que viralizou e o que isso significa para TV, publicidade e cultura digital. Guia completo com fontes confiáveis.

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